- CASE STUDY -

How Traxo Built Board-Ready Finance Infrastructure with Graphite

From part-time bookkeeping to structured monthly close, clean SaaS metrics, and investor-ready reporting.

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Industry: SaaS

Services: Accounting, Finance, Tax

Website: www.traxo.com

Background

Traxo, founded in 2008 by Andres Fabris, is the global leader in travel data capture and intelligence. The company provides end-to-end visibility into corporate travel spend, enabling organizations to track and manage their total travel activity regardless of booking channel. In an industry defined by fragmented data sources and distributed purchasing behavior, that level of visibility requires precision, reliability, and operational discipline.

As Traxo raised capital and accelerated growth, the company entered a different phase of maturity. Financial reporting was no longer simply an internal management function. It became a core component of investor communication, board governance, and strategic planning. Expectations increased. Timelines tightened. Accuracy carried greater consequence.

The financial infrastructure that supported the business needed to evolve in step with the company’s ambitions.

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“I feel like I’ve got a resident expert from the SaaS world advising us. Graphite’s team always had a great expert response because this was probably the hundredth time they were dealing with any particular scenario.”
ANDREW FABRIS
CEO, TRAXO

The Challenge: Outgrowing a Lean Finance Setup

At the time, Traxo’s financial operations relied on a single part-time bookkeeper. That structure had worked during earlier stages of growth, when transaction volume and reporting complexity were manageable. But as capital entered the business and reporting requirements became more sophisticated, the limitations of that model became increasingly clear.

Capacity was stretched. There was little built-in redundancy within the function. Monthly close lacked a standardized, repeatable framework. Revenue recognition required deeper SaaS-specific expertise to ensure it aligned with the realities of a subscription-driven model. Key metrics needed to be computed with consistency, accuracy, and defensibility—particularly in the context of board and investor discussions.

Preparing dashboards and metrics for board presentations consumed significant time and effort. Leadership needed greater confidence not only in the numbers themselves, but in the process that produced them. The issue was not effort or commitment. It was infrastructure.

Without structural reinforcement, financial operations risked becoming a bottleneck to growth rather than a foundation for it.

The Solution: Embedding SaaS Finance Expertise

With Graphite’s support in place, the time required to prepare metrics and dashboards for board presentations decreased dramatically. What had previously required significant manual effort became more systematic and efficient. The monthly close process became consistent and predictable. Revenue recognition and key metric computation were handled with SaaS-specific rigor.

Leadership operated with greater assurance in the integrity of their financial reporting. Board conversations shifted from clarifying underlying data to focusing on strategic direction. Financial discussions became grounded in structured processes rather than individual dependency.

For Andres Fabris, the impact extended beyond operational efficiency. Graphite functioned as a knowledgeable partner—one who had encountered similar financial challenges across multiple SaaS companies and could respond with informed guidance rather than improvisation.

Today, Andres recommends Graphite to early-stage companies, particularly in the SaaS space, that are attempting to manage complex financial responsibilities internally while scaling. His perspective is straightforward: as soon as external capital enters the equation, financial infrastructure must be strong enough to support it. Bringing in experienced, scalable finance support early can prevent strain later—especially when investor expectations continue to rise.

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