CPG & CONSUMER GOODS

CPG/eCommerce Payback Period Model

For CPG and eCommerce brands, revenue growth only tells part of the story. This free payback period model helps you see how long it takes to recover CAC, what your margins can support, and when new customers start becoming profitable.

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A smarter way to sanity-check your growth spend

Marketing spend can move fast. Inventory, fulfillment, product costs, and reorder behavior make the payback story more complicated. This template helps you connect the dots between what you spend to acquire customers and how quickly that spend comes back through contribution profit.

See your real CAC payback window Quickly model how many months it takes to fully recover your customer acquisition costs once product costs, fulfillment, discounts, and target margin are included. Understand exactly when each new customer becomes profitable so you can plan spend, set payback targets, and make confident decisions about how fast to grow.

Understand what repeat purchases change Add reorder assumptions to see how customer value builds over time and where profitability actually kicks in, not just on the first order. Understand how repeat purchases, reorder cadence, and average order value shape true customer lifetime value and inform smarter CAC and retention targets.

Pressure-test spend before you scale. Compare scenarios across CAC, AOV, product costs, and reorder rates to see which growth plans stay profitable, protect margin, and hold up as you scale.