Morgan Bennett

Finance & Accounting Strategist

5 min read

Operational Finance: Bridging the Operational CFO and Strategic CFO Gap

Operational finance is finance that focuses primarily on the daily financial activities of a business, requiring a thorough understanding of financial statements to properly weigh financial performance and help leadership determine where adjustments...

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5 min read

Financial Modeling Best Practices for CPG Startups

2021 was a banner year for CPG entrepreneurs. It felt like startups were successfully fundraising left and right, with plenty of upward momentum in...

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6 min read

Fractional CFO Hourly Rates: What to Expect and How to Maximize Value

One of the biggest benefits of hiring an external fractional chief financial officer (CFO) to handle your startup's finances is the cost savings you...

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6 min read

Equity vs. Debt Financing: Pros and Cons for Startups

Equity financing or debt financing?

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12 min read

SaaS Accounting: The Complete Guide for Modern Startups

SaaS accounting isn't just traditional accounting applied to a software company. Subscription contracts, recurring billing, deferred revenue,...

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5 min read

What is a 13-Week Cash Flow Forecast? A Practical Guide For Startups

A company can have strong sales, signed contracts, and an approaching funding round—and still run short of cash before the next payroll. The question...

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4 min read

The Startup Guide to Navigating the Delaware Franchise Tax

Many startups are registered in Delaware due to its business-friendly laws, but that doesn't mean that everything is smooth sailing. There are a...

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6 min read

Capital Efficiency & SaaS: A Path to Sustainable Growth

Capital efficiency is a financial metric that measures how well a startup uses its capital to generate revenue. It's an especially important metric...

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8 min read

Key SaaS Metrics: What They Are and How to Calculate Them

Why SaaS Metrics Matter If you're leading a SaaS startup, you can't downplay the importance of tracking the right metrics for growth, understanding...

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7 min read

Best Accounting Software for SaaS Companies: A Guide for Early-Stage Startups

As a SaaS organization, you’re leading the charge in technological innovation. A dedication to being at the forefront of technology is an integral...

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